Education and Empowerment: How Sonia Petroff's jewels change lives
We all have the ability to change lives, especially when it comes to our consumer choices. By supporting brands who are pioneering sustainable technologies and materials, preserving craftsmanship, and fostering community leadership, we are helping to project people and planet. Sonia Petroff is one such brand, putting education and empowerment into jewellery making. Using highly skilled Italian artisans and donating a percentage of every sale to charity, Sonia Petroff is more that just a luxury design house.
This Christmas, unwrap the story behind your jewellery with Sonia Petroff
Sonia Petroff is a distinguished luxury jewellery and accessories brand that draws inspiration from the vintage archives of the eponymous designer, Sonia Petroff, renowned for her creative contributions during the 1960s, 1970s, and 1980s. Revitalised in 2018 under the visionary guidance of the late designer’s niece, Maria Leoni-Sceti, the brand embodies a timeless elegance and creativity.
Sonia Petroff’s revival not only pays homage to the rich design heritage of the past but also brings a modern and sophisticated touch to the world of luxury accessories. The statement belts and jewellery are versatile and can be worn in a number of ways, embodying both confidence and femininity. Meticulously handmade by skilled artisans in Italy, these pieces are crafted with precision and care, to be cherished and passed on to the next generation.
The commitment to producing all Sonia Petroff pieces in Italy is not merely about geography; it’s about heritage, craftsmanship, and supporting local artisans. The brand’s roots in Rome date back to the 1960s where Sonia Petroff worked with artisans who lived in close proximity. Despite the world’s globalisation, Sonia Petroff has remained true to its Italian roots, valuing traditional techniques and fostering the artisanal aesthetic for which Italy is renown. This approach not only preserves the authenticity and quality of the pieces but also contributes to the local economy, sustaining the livelihoods of small Italian artisan studios that have played a large role in the Sonia Petroff story.
The Shela Brooch exemplifies this exquisite craftsmanship, cultural significance and contemporary allure.
Found in the archives in 2021, the Shela brooch motif represents a stylised fish bone. Inspired by Founder and Creative Director Maria Leoni-Sceti’s time on the island of Lamu, Kenya, this piece encapsulates the essence of the sea and nature. Sonia Petroff herself was deeply influenced by her travels, the natural world and particularly the sea, which is reflected in her designs. The Shela Brooch is a testament to this influence, carrying a reimagined piece of the natural world wherever it goes.
More that just a luxury design house, Sonia Petroff also supports the charity Room to Read. Sonia Petroff’s partnership with Room to Read is a shining example of how business can make a positive impact. With every Sonia Petroff purchase, a contribution is made to Room to Read, a global non profit that empowers girls through education. The very idea of relaunching Sonia Petroff first came to Maria Leoni-Sceti at a Room to Read event organised to raise awareness of their girls’ education program. It was there that Maria first showcased the archival designs of Sonia – an individualist and career woman ahead of her time – and the idea of relaunching the brand was born.
The festive season is a time of joy, celebration, and gift-giving. Choosing to purchase high quality pieces that will stand the test of time from brands that consider their sustainability footprint ensures that this time of gift giving treads as lightly as possible on the planet.
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Words: LMC & Sonia Petroff
